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FordProject Blackouts + F/P | 2012

Name. Date. Title.

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Untitled (Tim Hecker / Green), 2011 © Courtesy of the artist & fordPROJECT


Name. Date. Title.


57 West 57th Street

Floors 19-20

New York, NY 10019

November 7th, 2011 - December 22nd, 2011

Opening: November 11th, 2011 6:00 PM - 9:00 PM

About the fordPROJECT and BLACKLOTS Collaboration

Beginning in November 2011, through the spring 2012 season, fordPROJECT will be incorporating BLACKLOTS’ art inventory into its curatorial program to create a hybrid art buying experience. The collaboration between auction company and commercial gallery creates a new perspective marking the future of how a viewer can experience and acquire artwork.


About fordPROJECT

fordPROJECT launched in January 2011 as a gallery space designed for site-specific installations, exhibitions, artist commissions, art collectives, curatorial programs, collaborative initiatives, special art-driven events and more. fordPROJECT’s approach engages the global art community in exploring cutting edge practices while working with leaders and emerging voices in the field. fordPROJECT strives to provide platforms for educational programming, lecture series and new artistic collaborations, capturing a contemporary window into the ever-expanding global art community.

fordPROJECT is a 3,345 square foot bi-level penthouse, surrounded by terraces beautifully landscaped with boxwood birch. Brook Landscape recently renovated the 19th Floor terrace using classic elements of garden design, including Herringbone decking and beaux-arts style planters, paired with a minimal plant pallet to create a timeless aesthetic.

DESCRIPTION

fordPROJECT is pleased to announce an innovative new collaboration with BLACKLOTS, a new online art auction platform. For this inaugural collaboration, fordPROJECT and BLACKLOTS will present a group exhibition entitled Name.  Date.Title. — inspired by the primary information requested about a work of art in the commercial and auction realms. This exhibition includes works by Jason Gringler, Benjamin Martins, Vargas-­‐ Suarez Universal and Virginia Inés Vergara in the main gallery 19th floor exhibition space, and selected works by artists Panni Malekzadeh and Helena Kauppila in the project space on the20th floor of fordPROJECT. Included in this presentation will be the launch of fordPROJECT’s Curatorial Spotlight featuring Middle Eastern artist Mahmoud Hamadami and curator Nazy Nazhand. fordPROJECT and BLACKLOTS support international artists while providing a new perspective on the way contemporary art is exhibited, distributed and sold. By engaging an international audience fordPROJECT and BLACKLOTS will be introducing new technologies such as iPAD guided walkthrough tours, videos, discussions with international and local artists, along with timed 24 hour auction experiences. This combination further educates and engages both the online and live audiences to interact in a new exhibition experience. fordPROJECT’s location in the beautifully restored and redesigned penthouse by Rafael de Cárdenas (57 West 57th, Floors 19 & 20, New York, NY) will present, live auction events, contemporary exhibitions and new interaction with technologies that present both secondary and primary artworks for public view. The artwork selected by fordPROJECT’s curatorial team will work to enhance and complement the BLACKLOTS experience. By incorporating BLACKLOTS’ art inventory into fordPROJECT’s curatorial program the companies are creating a new hybrid art buying experience. The collaboration between auction company and commercial gallery partnership creates a new perspective marking the future of how a viewer can experience and acquire an artwork. The private party on November 11th, from 6:00-­‐9:00pm, will feature BLACKLOTS’ live auction experience with fordPROJECT artists. This event will mark the beginning of the collaboration between the two companies which will continue throughout the exhibition and into Spring 2012.

"Through their exhibitions and collaborations, the gallery pushes the boundaries of the traditional role of a gallery and its relationship with collectors. The current exhibition Name. Date. Title., which opened November 7th and will continue until December 21st, 2011, was brought together in collaboration with BLACKLOTS, a new online art auction platform. The exhibition includes works by Jason Gringler, Benjamin Martins, Vargas-Suarez Universal, Virginia Inés Vergara,  Panni Malekzadeh and Helena Kauppila. “By incorporating BLACKLOTS’ art inventory into fordPROJECT’s curatorial program the companies are creating a new hybrid art buying experience. The collaboration between auction company and commercial gallery partnership creates a new perspective marking the future of how a viewer can experience and acquire an artwork… Name. Date.Title. These seemingly blank, spare words capture gallery and exhibition signage the world over; the discrete labels of uniform size, colour and typeface. In the late modern age of international art fairs and biennales, they have become part of the curatorial lingua franca which has helped to shape the experience and reception of art practice for a generation of spectators.”

Article by Indira Cesarine Assisted by Emma Corbett

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